Dressbarn
Reviving an iconic fashion brand through storytelling, strategy, and emotion.
THE CONTEXT
A household name in American fashion retail, Dressbarn had been dressing women for decades before closing its physical stores in 2020. The brand faced a defining moment—how to preserve its heritage while transforming into a fully digital, direct-to-consumer experience.
Featured Work
PIER 1
Elevating a heritage retailer through modern email marketing, social content, and storytelling that re-energized its digital presence.
DRESSBARN
Reimagining a legacy fashion brand with branded email marketing, website content, and campaign storytelling that built emotional connection online.
ARTIFORA
Building a resort-to-city fashion brand from the ground up: branding, Shopify strategy and design, and creative direction that defined its modern identity.
LUXELETHICS
Defining a premium athleisure label through full-scale brand strategy, Shopify experience, email marketing, and UGC-driven campaign storytelling.
LINENS N THINGS
Revitalizing a household name through targeted email marketing and lifestyle content designed to reconnect with modern consumers.
STEINMART
Refreshing an established fashion retailer with strategic email campaigns and digital content that drove engagement and conversion.
THE GOAL
To reinvent Dressbarn as a modern, accessible, and emotionally resonant e-commerce brand. One that could celebrate its loyal customer base while appealing to a new generation of online shoppers.
THE SCOPE
Digital rebrand and creative direction
Email marketing concept, copywriting, and design
Website and content architecture
Social content strategy and production
Brand voice and storytelling framework
WHAT WE DID
We led Dressbarn’s creative transformation from traditional retail to modern digital commerce, and redefined how the brand communicates online, evolving its aesthetic, voice, and content strategy to align with today’s fashion-driven DTC market.
Our work spanned every touchpoint of the new Dressbarn ecosystem. We built an email marketing program that balanced commerce and inspiration, refreshed web and editorial content to emphasize style and confidence, and developed social storytelling that reinforced connection with women at every life stage.
The result was a cohesive, revitalized brand presence—one that re-introduced Dressbarn not as a relic of the mall era, but as a confident, community-driven fashion destination for the digital age.
THE RESULTS
Re-established Dressbarn’s digital identity with a unified brand voice
Increased engagement through narrative-driven email and content strategy
Created a scalable system for ongoing campaigns and lifecycle marketing
RELATED PROJECTS
LUXELETHICS
Defining the future of athleisure through brand, design, and authenticity.
ARTIFORA
Building a resort-to-city fashion brand that defines modern versatility.