Artifora
Building a resort-to-city fashion brand that defines modern versatility.
THE RESULTS
Established a complete brand ecosystem ready for market launch
Developed cohesive creative and marketing systems for scalable growth
Positioned Artifora as a premium, sustainable fashion label bridging city and resort lifestyles
THE CONTEXT
Born from a vision to merge city sophistication with resort ease, Artifora was created as a conscious fashion brand redefining how modern women dress—effortlessly balancing function, form, and freedom.
Built entirely from the ground up, Artifora set out to create elevated essentials that transition seamlessly from urban life to coastal escapes, crafted from sustainable fabrics and delivered in eco-conscious packaging.
Featured Work
PIER 1
Elevating a heritage retailer through modern email marketing, social content, and storytelling that re-energized its digital presence.
DRESSBARN
Reimagining a legacy fashion brand with branded email marketing, website content, and campaign storytelling that built emotional connection online.
ARTIFORA
Building a resort-to-city fashion brand from the ground up: branding, Shopify strategy and design, and creative direction that defined its modern identity.
LUXELETHICS
Defining a premium athleisure label through full-scale brand strategy, Shopify experience, email marketing, and UGC-driven campaign storytelling.
LINENS N THINGS
Revitalizing a household name through targeted email marketing and lifestyle content designed to reconnect with modern consumers.
STEINMART
Refreshing an established fashion retailer with strategic email campaigns and digital content that drove engagement and conversion.
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THE GOAL
To develop a luxury-ready, sustainability-driven fashion brand that connects with modern women seeking timeless pieces that work everywhere, from boardrooms to beaches.
THE SCOPE
Brand concept and positioning
Visual identity and packaging design
Product development and creative direction
Shopify website strategy and design
Email marketing and automation setup
Social media launch strategy and content direction
Pricing architecture and pre-launch campaign
WHAT WE DID
Brandworks Studios led Artifora’s creation from concept to pre-launch, shaping every element of its world—from tone of voice and aesthetic direction to e-commerce strategy and content architecture.
We defined Artifora’s city-to-resort identity, blending minimalist design with sustainability at every touchpoint. The brand’s visual system, digital experience, and launch content were crafted to reflect modern elegance and mindful luxury, proving that conscious fashion can feel both effortless and elevated.
From the first sketch to the final digital execution, every detail was designed to convey intention, quality, and ease—a foundation for a brand built to evolve.
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LUXELETHICS
Defining the future of athleisure through brand, design, and authenticity.
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PIER 1
Reimagining a household name for the new era of digital retail.